Contacting, consulting, following up, making offers and sealing deals should all be parts of a usual day in the B2B world. Unfortunately, in many cases, there are also tasks like "enter customer name to system X and Y", "copy-paste billing address from system A to system B". It may get frustrating.
Read about Flashnode experiences and see which manual tasks can be automated below.
To us, integrations are an absolute must. We need to have up-to-date information in our apps in order to react faster and do more accurate estimations.
- Heidi Kuusava, Talous- ja henkilöstöpäällikkö, Finlandia-talo
We used to run our invoicing through Excel, which caused a lot of extra work and harm, especially for our salesmen. With
- Maija Tillander, Rema Partners
Unlike in regular online retail, customers of B2B or wholesale businesses often receive individual prices or discounts. A well-tailored integration reduces the amount of overhead typically associated with updating these. Customer-specific pricing can be, for example, handled in the ERP and automatically transferred into the eCommerce system.
Making sure that you have the same addresses and customer details in all your systems doesn't have to be a manual task. An integration between your eCom solution, CRM, ERP and accounting/invoicing software prevents mistakes and makes sure the data is transferred when required. This applies for the customer data and all the orders and deal the customers do with you.
Many B2B deals aren't as straightforward as retail or eCommerce sales. Instead, they require multiple touch points or handovers within your team which require up-to-date information across all systems.
A managed integration can gather the necessary information about the orders from other systems into a main system so that you'll have all the information you need in one place, for example before invoicing your client or shipping the products.