Praecom Oy, one of Finland’s leading ICT service companies, decided to streamline its processes and save time through integration. Pasi Ulkuniemi, the company’s Chief Information Officer, explains that today’s business environment requires consistent, automated, and integrated solutions that leverage the latest technology to improve operational efficiency and productivity. Praecom turned to Flashnode to streamline its order-to-delivery process.
"It was important for us to find a solution that would seamlessly integrate the HubSpot and Koho Sales systems. Flashnode designed and implemented this solution, which streamlined our processes, improved information flow between departments, and gave us the freedom to focus on our core business: providing technology expertise as a service,” Ulkuniemi explains.
Praecom Oy: Technology and Expertise as a Service
Praecom Oy is an ICT services company founded in 2007 that has grown into a major player through organic growth and strategic acquisitions. The company serves as both a trusted provider of meeting spaces and monitoring solutions for large enterprises and a comprehensive partner for workplace services for smaller clients.
Central to Praecom’s business is selling technology and expertise as a service, which makes customers’ work lives easier. This service-oriented approach is reflected in the company’s commitment to staying close to its customers and providing smart, sustainable solutions tailored to their needs. In addition, they continuously invest in developing their systems and processes to ensure that their solutions remain competitive and meet their customers’ evolving needs.
Challenge: Standardizing processes and reducing manual work
Praecom’s rapid growth and acquisitions brought challenges in standardizing processes. Different systems and operating models made it difficult to achieve efficiency, and the order-to-delivery process became a bottleneck.
Recording company data was a multi-step process, which increased the risk of errors and lengthened delivery times, directly impacting customer satisfaction. Using Lean methods, it was identified that manual work and the duplicate entry of data were slowing down processes and creating an unnecessary workload.
Solution: Integration of CRM, ERP, and project management systems
Based on the analysis, Praecom decided to automate data transfer between the CRM and ERP systems. Flashnode implemented a HubSpot-Koho integration, in which HubSpot’s sales data is automatically transferred to Koho Sales for project management.
When defining the integration, data flows, key fields, and error handling were taken into account to ensure the automation works reliably.
Thanks to the integration, closed sales deals are automatically converted into projects without the need for manual data entry. In addition, project progress is automatically updated back to the CRM system, keeping sales representatives and customer service up to date. The customer portal provides transparency into project progress and reduces the need for separate communication.
Manual work was significantly reduced, the number of errors decreased, and the overall process turnaround time was considerably accelerated. Thanks to the integration, the company is able to deliver its services more efficiently and invoice faster, which improves cash flow.
Results: More Efficient Business Operations and a Better Customer Experience
The system integration implemented by Flashnode brought tangible benefits to Praecom:
- Reduction in manual work and errors – Automation eliminated the need for duplicate data entry.
- Faster process turnaround times – Projects launch immediately after a sale, without delays.
- Improved information flow and collaboration – All parties stay up to date on project progress.
- Faster invoicing and improved customer satisfaction – Deliveries are more punctual, and the customer portal increases transparency.
The Praecom case study demonstrates how the right technology solutions can streamline business processes and improve the customer experience. If your company needs efficient system integrations, Flashnode is a reliable partner to support your development— please contact us.
